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New retail concept to debut in 2019 with GlamSquad services.
August 28, 2018
By: Melissa Meisel
CVS Pharmacy is planning to launch a new beauty store format called BeautyIRL. The shop-in-shop format features an expanded and completely re-designed beauty department, as well as in-store beauty services through a new partnership with GlamSquad. This new store concept is debuting in three select markets – Florida (two stores), Massachusetts and Connecticut – rolling out to additional stores in 2019. According to the company, the new BeautyIRL concept features nearly double the beauty s...
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